Carolin
Hochwind
Let's GROW the extra mile...
Why GROW ? Listen now to my podcast...
About me
Connecting people and helping eventprofs to create unforgettable experiences is my passion and the reason why I have chosen to work as a Sales Manager for the Locations of Messe München. I consider myself to be a powerful multilingual communicator with entrepreneurial spirit and a longtime experience within the MICE and association business.
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With a master’s degree in entrepreneurship and tourism management, as well as nine years of professional sales experience, I feel that I am now at an exciting crossroads in my career. As I look towards the future, I would like to take on more leadership-orientated responsibilities as well as making an important contribution to the New Normal within the exhibition and event industry.
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Therefore I am very delighted to highlight both my motivation and potential for Messe München GmbH's high potential programme GROW on this website.
Professional experience
2018 - Today
Sales Manager
Messe München GmbH
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Management of key association and PCO accounts for four venues of Messe München (ICM - Internationales Congress Center München, MOC Veranstaltungscenter München, the exhibition halls of Messe München, Congress Center Nord).
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Acquisition and prospecting of potential association business as well as handling of inbound international client requests for medium and large scale congresses, trade fairs, conventions and any other corporate event format up to 100.000 attendees.
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Strategic promotion of the Locations of Messe München as well as representation at national and international industry meetings and trade fairs.
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Association and committee work with the Leading Centers of Europe and the Seven Centers in Germany.
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Direct reporting and assistance to the Director of Sales as well as marketing support. Leadership and training of young professionals within the Sales team.
2015 - 2017
Account Director 2016 - 2017
Account Manager 2015 - 2016
Marriott International
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Management of key accounts/key prospects (Tech, IT and pharma sector) to ensure maximum yield in line with budgetary objectives.
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Proactively prospecting new accounts for six Marriott properties and following sales process through negotiation and closure of corporate hotel contracts.
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Action of group and event enquiries as well as accurate hand over and follow up to events team.
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Responsibility for the compilation and execution of quarterly sales action plans as agreed with Director of Sales & Marketing as well as direct assistance to the Director of Sales.
2012 - 2014
Account Manager
Booking.com
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Strategic development and area coverage of the hotel market in Saxony and Thuringia (400 partners on personal account) as well as acquisition of new properties.
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Management of market visits and additional support of hotel partners with regards to Booking.com’s system.
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Financial rate and competitor checks and control of area statistics.
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Training and incorporation of Junior Account Managers.
Education
2009/2011
University of Applied Sciences
Management Center Innsbruck (MCI), Austria
Master of Arts (M.A.) in Entrepreneurship & Tourism
Grade: 1,0 (passed with distinction)
Master thesis: Employer Branding – How can you become employer of choice in the tourism industry.
2009
University of Granada, Spain
Semester abroad at the University of Granada with the following study emphasis:
Marketing, Event Management, Human Resources.
2006/2009
University of Applied Sciences
Management Center Innsbruck (MCI), Austria
Bachelor of Arts (M.A.) in Tourism & Leisure Management
Grade: 2,0
Bachelor thesis: Operational motivation concepts for different types of employees.
References
"Carolin Hochwind is a great communicator and sales talent, who is always quick to support wherever needed! She is proactive, hardworking and asks the right questions in order to understand processes and customers. With her long-term focus and entrepreneurial spirit she is a brilliant addition to the events world as well as for the 2021 GROW programme."
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Monika Dech, Executive Director GB4, Messe München GmbH
"I had the pleasure of working with Carolin for the first time during the Exhibition Think Tank in 2020. As an extremely personable and creative individual, Carolin was a quick learner and fastly became a valuable asset to our team. I would clearly recommend Carolin both for her strong sales and networking skills as well as for her professional demeanour at all times for the high potential programme GROW."
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Dr. Holger Feist, Chief Strategy Officer (CSO), Messe München GmbH